Newspapers and superheroes have always seemed to go hand in hand, and we’re no different: the press loves us. The South Florida Business Journal featured us in a pretty lengthy article talking about the new marketing techniques we employed, which include an iPhone app and viral video. (both coming soon) Curiously they did not give mention to my ability to rotate the earth backwards to reverse time. Subscriber-only link, but it will go live for everyone next month.
Here’s a snippet:
““We’re in a terribly boring industry,” said Brian Roberts, president of R.J. Roberts & Co., a 38-year-old logo and apparel business in Boca Raton. “Because it’s not the most exciting or glamorous product, we have come up with some really unique ways of branding what we do. We wanted to go to market with a new approach.”