The marketing professionals at Uproar PR know how to build a creative brand – especially when it’s their own.
Whether the Orlando, Florida, public relations firm is writing press releases, assisting at trade shows, promoting a business or generating new sales leads, their goal always is to enhance their client’s appeal and appearance in the marketplace.
They also realize that appeal should extend to their brand, too. So Uproar execs decided to invest in embroidered shirts for their employees. The expectation was that, like with clients whose own employees wear custom apparel, Uproar PR staff would be more engaged and energized about the company – and promote the brand while simply going about their days.
“I wanted our employees to wear and use these items and have pride in our company and also for others to see them wearing it as they commute to work and walk around the building,” he said. “I wanted to try to continue to guide my brand equity and it has worked well.”
Where did Uproar PR co-founder Mike Harris turn for his embroidered apparel? Not the usual sources that “demand minimum orders or tack on pricey set-up fees and artwork charges or any other fee they could think of,” he said.
Instead, a client told Harris about LogoUp. Harris had ordered embroidered apparel before. He was leery.
“We have always found that when we want to buy logo products for our company we were stuck. The idea of a company with no added fees and no minimums with high-end brands and free shipping seemed impossible,” he said. “Turns out, LogoUp is everything they claim to be. Their items are top-quality, the prices are amazing and they stand behind their work.”
His lessons learned in buying logo’d apparel: “It is possible to order great brand name logo’d shirts, bags and hats without hassle and breaking the bank,” Harris said. “I am not a paid spokesman, I am simply a customer who has been very impressed.”